About me

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Hey! I’m Andrés, a digital product designer with a deep love for creating interfaces that feel clear, intentional, and visually refined.

Over time, design has become more than just a craft for me. It’s a way of thinking, observing, and making sense of ideas, turning complexity into something people can actually use, understand, and enjoy.

My experience has shaped the way I approach work with more clarity, structure, and intention, but still with the same genuine curiosity that got me into design in the first place.
I care about the details, the reasoning behind each decision, and the feeling a product leaves behind.

When I’m not behind a screen, I recharge through cooking, music, long walks, writing, films, or exploring color on a canvas. I’m always drawn to whatever sparks curiosity and helps me see things from a different angle.

I believe the best design comes from staying inspired, asking better questions, and caring enough to make things feel right.

Hey! I’m Andrés, a digital product designer with a deep love for creating interfaces that feel clear, intentional, and visually refined.

Over time, design has become more than just a craft for me. It’s a way of thinking, observing, and making sense of ideas, turning complexity into something people can actually use, understand, and enjoy.

My experience has shaped the way I approach work with more clarity, structure, and intention, but still with the same genuine curiosity that got me into design in the first place.
I care about the details, the reasoning behind each decision, and the feeling a product leaves behind.

When I’m not behind a screen, I recharge through cooking, music, long walks, writing, films, or exploring color on a canvas. I’m always drawn to whatever sparks curiosity and helps me see things from a different angle.

I believe the best design comes from staying inspired, asking better questions, and caring enough to make things feel right.

My philosophy

My philosophy

I see design as a tool to communicate, solve problems, and help digital products and brands achieve their goals.

My approach is built on three pillars: User experience, usability, and aesthetics.

I believe a product should not only be easy to use but also visually engaging with striking a balance that makes it intuitive, functional, and memorable.

For me, every project starts with understanding the product’s context and challenges, then translating those insights into clear, user-centered solutions with a strong visual foundation. I focus on details and consistency, aiming for timeless designs that don’t rely on trends but remain relevant over time.

Ultimately, I design to create positive, accessible, and enjoyable experiences building products that inspire trust, adapt to any context, and merge strategic thinking with a refined visual sensibility.

Frequently asked questions

Frequently asked questions

What kind of projects do you take on?

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I work on digital products, SaaS platforms, mobile apps, and conversion-focused websites. My experience includes fintech, AI tools, B2B platforms, dashboards, and early-stage products, from initial concepts and MVPs to complete redesigns and mature product ecosystems.

What services do you offer?

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I can support projects across product strategy, UX/UI design, prototyping, design systems, responsive web design, mobile app design, and developer handoff. For websites and landing pages, I can also handle development and launch using tools such as Framer or Webflow.

What are your typical project rates?

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I usually work with fixed project pricing based on the scope, complexity, and expected deliverables. After an initial conversation, I’ll provide a clear proposal covering the process, timeline, deliverables, revision rounds, and total investment — with no unexpected hourly costs.

What’s your typical timeline for a project?

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Timelines depend on the project’s scope and complexity. A focused landing page may take around 2–3 weeks, while a larger website or digital product can require 4–8 weeks or more. You’ll receive a detailed roadmap and delivery schedule before the project begins.

Do you offer development or just design?

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Yes. For marketing websites, portfolios, and landing pages, I can manage both design and development using Framer or Webflow, including responsive implementation, interactions, and launch support. For more complex web or mobile applications, I provide structured, development-ready Figma files and collaborate closely with your engineering team throughout implementation and QA.

Can you work with an existing product?

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Absolutely. I can join an existing product team to improve specific flows, extend a design system, redesign key areas, or help bring consistency to an evolving product. I’m comfortable working within established constraints as well as identifying opportunities for broader improvements.

What does your process look like?

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Most projects begin with a discovery phase to understand the business, users, objectives, and technical constraints. From there, I move through research, structure, UX exploration, visual design, prototyping, and implementation support. The exact process is adapted to the needs and maturity of each project.

How can I start a project with you?

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Send me a overview of your project, current challenges, expected deliverables, and preferred timeline through the contact form or directly at hello@soria.design. I’ll review the details and get back to you with the most appropriate next step, usually an introductory call.