CurlsHub

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CurlsHub is a vertical social app designed for people with curly hair to track routines, discover personalized products, and connect with others based on hair type. Backed by strong product strategy, the project focused on blending utility with community. Offering tracking tools, content feeds, reviews, and before/after features. The goal was to craft a user-friendly MVP with a clear structure, soft visual language, and mobile-first design that speaks directly to its niche audience.

Completion Date

June 2025

Timeline

6 Weeks

Category

Mobile App

Sector

Health / Beauty / Wellness

The challenge

People with curly hair often rely on scattered sources — Reddit threads, Facebook groups, and niche blogs — to find trustworthy advice. The goal was to create a single, dedicated app where the community could exchange experiences, track routines, and discover reliable products without the noise of generic platforms.

Approach

Instead of doing full research phases, I analyzed existing community behavior (mainly Reddit communities, TikTok influencers and YouTube comments) to extract patterns:Users seek personalized routines and progress tracking.There’s a high value in peer recommendations and authenticity.Users often feel overwhelmed by information and product marketing.

This helped define the core experience pillars: Track – daily logging of routines and progress. Discover – content and products from people with similar hair types. Connect – community features that build trust and motivation.

CurlsHub mobile app screens for logging a new hair care routine, showing routine details, products used, and mood tracking with frizz, curl definition, and volume sliders."

CurlsHub app explore screen showing hair care products with filters and detailed product view for Curl Expression Moisture Shampoo by L’Oréal.

Visual Identity

The interface combines calm tones with structured layouts to feel functional yet friendly. Typography is clean and modern, with accent colors used to represent each hair type (e.g., wavy, curly, coily). This reinforces community identity and gives each user journey a sense of belonging.

CurlsHub app save to list interface allowing users to create a new list or add routines to favorites.

Design system for CurlsHub mobile app UI design for curly hair community and routine tracking.

Deliverables

Mobile UX/UI design for MVP / Design system / User flow & screen architecture / Visual direction & handoff-ready Figma file

Credits

Andrés Soria

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