CurlsHub

CurlsHub is a vertical social app designed for people with curly hair to track routines, discover personalized products, and connect with others based on hair type. Backed by strong product strategy, the project focused on blending utility with community — offering tracking tools, content feeds, reviews, and before/after features. The goal was to craft a user-friendly MVP with a clear structure, soft visual language, and mobile-first design that speaks directly to its niche audience.